MEET JOHN
John Robbins was practically born into the business of motorsports. He grew up in a family of entrepreneurs, big thinkers and creative dreamers. He learned firsthand that a combination of hard work and thinking outside the box could produce powerful results. For almost two decades, John has focused on using his business acumen and strategic mind to build start-ups, advise CEO’s and advance the short track racing industry. From pit road to the boardroom and back again, his journey has truly been full circle.
John is a graduate of Indiana University’s Kelley School of Business with Honors and High Distinction. He has been featured in Speed Sport, MotorTrend and his hometown The Herald Bulletin. He has given keynotes to business leader groups from 15-350, raised more than $1M in sponsorships and grant funding, and is a proud, native Hoosier.
A Full Circle Journey
1968
The Beginning
1968 – Rex Robbins, John’s Uncle, starts the American Speed Association (ASA)
1976 – Rex, with a group of partners, buys Anderson Speedway (IN)
1984 – A lifelong passion is born when John attends his first race at Anderson Speedway (at age 2!)
2000
Learning the Ropes
2000 – John develops his first business plan in racing as part of a high school Entrepreneurship class
2003 – John’s Honors I-CORE team at IU develops the business plan for the American Short Track Racing Association (ASTRA)
2005 – John completes his collegiate senior thesis, The Future of Short Track Racing: An Industry Analysis
2006 – John is recruited to join RoadStoryUSA with serial entrepreneur Gary Hoover
2010
Building the Foundation
2013 – John joins the team at MaxTradeIn as COO of the Indianapolis-based automotive start-up
2016 – With the purchase of a touring modified series, John launches the sanctioning body NSTA Racing and the motorsports business podcast The Inside Racing Podcast
2017
Launching into Leadership
2017 – John pioneers the first-ever combined Midwest and Southern Modified tour event and served as Race Director with 50+ cars at Bristol Motor Speedway (TN)
2018 – John steps into community leadership back home in Indiana as the Executive Director of the Hamilton County Leadership Academy
2021 – John announces P1 Strategies to serve both motorsports and non-motorsports clients with strategic execution and revenue cultivation across a span of industries
HOW JOHN CAN HELP
There are five primary ways to work with John:
- Strategic Planning
- Project Management
- Revenue Analysis
- Contract Negotiation (sanction, broadcast, licensing)
- Sponsorship Sales
Using an outside eye, John is a knowledgeable advisor, creative thinker and proactive problem solver. In all cases, John’s approach and engagement formats are customized for your specific needs.
John’s work focuses on developing strategies and using best practices to help business owners and executives win. His ability to uncover opportunities and remove roadblocks for his clients leads to results like:
- Revenue growth
- Clearer priorities
- Out of the box thinking
- Seamless execution
A Motorsports Mindset
John’s clients represent a wide range of industries, from real estate to automotive and lifestyle and everything in between.
While the projects vary, John’s favorite clients have one big thing in common: they have a “motorsports mindset,” whether they work in racing or not.
Ready to drive fast? Committed to leading the field? Eager to take your business to victory lane?
Put on your helmet, tighten those belts, and get in touch.